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Google Adwords PPC Campaigns Optimisation
Search
Engine Optimisation (SEO) Agency in Cape
Town, South Africa |
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What
are Google Adwords? |
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Google Adwords appear alongside search
results on Google and goggles' search
partner websites. Adwords are only
displayed when users type in words that
have been set to activate the adwords.
E.g. if I type in "web design cape
town", its likely that our adwords will
appear on the right hand side next to
the search results. This is because we
have specified the query "web design
cape town" to activate our adwords. We
only get charged when a user clicks on
our advert and adverts should not be
displayed for search queries that have
no relevance to your products and
services. Google Adwords are also know
as Sponsored links and PPC or
pay-per-click campaigns because you only
get billed if your ads are clicked on. |
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Why
do you need Google Adwords or a
PPC Campaign? |
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Since your adwords will only be
displayed when users type in queries
relevant to your products and services
it is likely that you will only get
users that are looking for your products
and services clicking on your adverts.
This will bring more targeted traffic to
your site and should result in a good
return on the price you pay for the
clicks you get. |
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What
is the process of getting Google
Adwords? |
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Setup and research |
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From the search queries and information
that you supply we begin to research and
setup the adwords campaign for you. We
will compile several adwords variations
for you and activate the account.
Adwords are almost instantly active, so
you should get results within hours of
going live with the campaign. |
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Monthly Adwords Account Management |
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We evaluate the adwords campaign
and refine it to try to get the best
return on the money spent. We do this by
seeing how many clicks you have received
and how much you are paying per click. |
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What are
the costs involved? |
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We charge a flat rate for Adwords setup,
research and advert writing, that includes up to
50 keywords per campaign. We also charge between
20% and 15% of your monthly budget to manage the
campaign. |
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83 Roeland Square . Roeland Street . Zonnebloem . Cape
Town | 021 465 9143 |
info@fdesign.co.za
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