|
Research for Online Marketing & SEO
Report
Its always a good idea to do a bit of
research before you get into any
marketing campaign. With a bit of
internet research you should be able to
tell how suited your products and
services are to online marketing and how
many people are already looking for
those products online. Keyword research
is a useful way to determine the volume
of searches currently being performed
online for companies already offering
the same products and we can also tell
to some extent how competitive the
market is to gain a high placing on
search engines. We therefore strongly
recommend getting an SEO report and
perhaps an online marketing strategy
before you even consider building your
website, as this may drastically effect
the type of website that you end up
with. |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
Search Engine Marketing these days
In order to get ahead online, its
important to understand that most people
are using search engines to find what
they are looking for on the internet
these days. Its very easy to go to
Google and just type in what you are
looking for and have relevant results
displayed, this is why Search Engine
Marketing is becoming popular, its easy!
More and more people are doing this, and
its likely that if you are reading this,
your competitors are already online and
gaining market share through this
technique. Search Engine Marketing aims
to ensure that your website is found
through search engines online. There are
two major ways to be found through
search engines, namely website
optimisation for natural "free" search
results and pay per click or PPC
campaigns like Google Adwords. |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
|
|
|
 |
|
|
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
|
|
|
Our Online
Marketing Services |
|
|
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
|
|
|
 |
Search Engine Optimisation (SEO) "Free
hits"
When a user searches using Google or search engine partner
the higher your site is to the top of the results
supplied, the more hits you are
likely to get. The process of optimising a website aims
to get your website as high as possible in the list for
targeted search words or words that users are likely to
type in to find your products. For example if you sell
wooden benches in Cape Town, you would like to appear in
the list near the top if some one searches for "wooden
benches in cape town". These hits are often referred to
as organic hits as they are displayed for free and you
do not pay even if a user clicks on the link that is
displayed for your company website.
Read More |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
 |
Pay Per Click
(PPC) | Google Adwords
PPC uses another method to drive traffic
to your website. When a user searches
relevant results are displayed as well
as adword links that appear along side them on the
right hand side and in some cases above the results
section. These are text adverts that
people have paid for to be displayed
alongside the list. Simply put, the more you pay per
click the higher you rank in the adword listing areas.
PPC adverts are also referred to as sponsored links and adwords.
Adwords are very useful to boost traffic
especially for new websites that do not
rate highly, they are also great for
seasonal campaigns that can increase
sales for certain periods of the year.
Read More |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
 |
Email Marketing & Newsletters
These days many companies are using
email marketing to communicate regularly
with their clients. Newsletters
are usually sent on a monthly basis and
can be quickly compiled using a standard
template that content is inserted into.
These newsletters generally contain
recent news and and other company
information that is useful to existing
clients. E-mailers are another
option, these usually contain a specific
message, for example information about a
special or the details for an upcoming
event. E-Brochures can come in a
variety of different formats, and
basically consist of the same content as
printed brochures do, namely text and
pictures illustrating your companies
products and services, however these
days it is also possible to add video,
sound, hyperlinks and other digital
media to these brochures, thereby
enhancing their impact. They are easily
sent via email. |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
 |
Directory Listings & Portals
There are
many directory services that can bring
in a great deal of internet traffic to
your website and we have a list of the
ones that we have found to bring in the
best returns. Some of these sites are
free of charge to list and some are paid
for. Usually a combination of both is
the best option. Some directory listings
provide a listing service for all or
many different industries, while some
portals specialise in specific
industries and even certain areas of
operation. it is therefore important to
research the available portals and
listing services available are relative
to your companies industry. |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
 |
Website Design & Development
Once you have the online market research
and SEO Report in
place it should be easier to determine
the style and function of the website
that suits your company. Is it a basic
site with product and service
information or do you go for a fully
automated e-commerce online business
solution? Certain products are easily
sold via automated online transactions,
like books and standard specification
type items, whereas services like legal
and accounting industries often use
their websites more as a general guide,
like an online brochure and the final
transaction happens offline. Having
already had a SEO report done, your
website developers would easily be able
to implement the suggested coding for
maximum search engine hits and traffic.
If you do the SEO report after the
website has already been built, it is
likely to cost a lot more in development
fees.
Read More |
|
----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
